Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?
A) corporate vertical marketing system
B) horizontal marketing system
C) multichannel distribution system
D) administered vertical marketing system
E) conventional distribution channel

Question

Quizplus · Accepted Answer

Atlas Imports and Exports is using a multichannel distribution system, as they are selling products directly to consumers through their website and also through local retailers.

Atlas Imports and Exports Sells Products Directly to Consumers Via