Which of the following terms best represents the communication channel that a company uses to move its advertising messages from sender to receiver?
A) decoder
B) media
C) encoder
D) communicator
E) feedback loop

Question

Quizplus · Accepted Answer

Media refers to the communication channel that a company uses to move its advertising messages from sender to receiver. Media can include print, television, digital, and other forms of communication channels. Decoders and encoders are communication devices that convert signals from one form to another. Communicator refers to the sender of the message. Feedback loop is the process that allows the receiver to respond to the sender's message.

Which of the Following Terms Best Represents the Communication Channel