________ involves cultivating opinion leaders and getting them to spread information about a product or a service to others in their communities.
A) Sales promotion
B) Indirect marketing
C) Buzz marketing
D) Stealth marketing
E) Public relations

Question

Quizplus · Accepted Answer

Buzz marketing involves using opinion leaders to spread information about a product or service to their communities through word-of-mouth. It relies on creating a buzz or excitement around the product, rather than using traditional advertising methods.

________ Involves Cultivating Opinion Leaders and Getting Them to Spread