When Verizon Wireless began offering the iPhone, it used its "Can you hear me now?" slogan to attack AT&T's rumored spotty service. This example best illustrates ________.
A) informative advertising
B) reminder advertising
C) comparative advertising
D) covert advertising
E) institutional advertising

Question

Quizplus · Accepted Answer

This is an example of comparative advertising, where Verizon is directly comparing its service to AT&T's service.

When Verizon Wireless Began Offering the IPhone, It Used Its