An IKEA ad shows consumers creating fanciful room designs with IKEA furniture, such as "a bedroom for a queen made by Bree and her sister, designed by IKEA." Which of the following message execution styles is illustrated in this example?
A) mood or image
B) musical
C) fantasy
D) lifestyle
E) personality symbol

Question

Quizplus · Accepted Answer

The example illustrates the fantasy message execution style, as it shows consumers creating whimsical room designs with IKEA furniture.

An IKEA Ad Shows Consumers Creating Fanciful Room Designs with IKEA