A Spanish-language channel runs its ads only in Hispanic neighborhoods. This is an example of ________.
A) broadcasting
B) buzz marketing
C) narrow programming
D) media multitasking
E) personal selling

Question

Quizplus · Accepted Answer

Narrow programming refers to targeting a specific audience with programming that caters to their interests, preferences and culture. In this case, the Spanish-language channel is targeting Hispanic neighborhoods with programming and ads that would resonate with them.

A Spanish-Language Channel Runs Its Ads Only in Hispanic Neighborhoods