To measure the ________ effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, attitude changes, and preference.
A) sales
B) profit
C) communication
D) continuity
E) associativity

Question

Quizplus · Accepted Answer

The advertiser can evaluate the communication effects of an ad after it has aired, which includes measures such as consumer recall, product awareness, attitude changes, and preference. These measures help to determine how effectively the ad conveyed its intended message and impacted consumer perception of the brand or product. Sales and profit are important metrics, but they are typically considered as outcomes or results of advertising efforts rather than measures of the immediate effects of an ad. Continuity and associativity are not directly related to measuring ad effectiveness.

To Measure the ________ Effects of an Ad After It