Which of the following promotion tools involves building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising

Question

Quizplus · Accepted Answer

Public relations involves building up a positive corporate image and handling unfavorable stories and events. Sales promotion, personal selling, direct marketing, and advertising are different promotion tools that have different purposes and strategies.

Which of the Following Promotion Tools Involves Building Up a Positive