Which of the following is NOT likely to improve coordination between marketing and sales?
A) appointing a high-level marketing executive to oversee both marketing and sales
B) arranging joint meetings and spelling out communications channels
C) creating rewards systems that put marketing and sales in competition with each other
D) including brand managers in sales calls
E) adding marketing-sales liaisons to coordinate programs and efforts

Question

Quizplus · Accepted Answer

Creating rewards systems that put marketing and sales in competition with each other is likely to create further division and competition between the two departments, rather than improving coordination. It is important for marketing and sales to work collaboratively towards common goals, and incentives that pit them against each other can be counterproductive.

Which of the Following Is NOT Likely to Improve Coordination