Happy Pet is a large pet food company that has convinced the retailers and the wholesalers of the New England area to resell its products. Happy Pet promises to reimburse the advertising costs to its retailers and wholesalers for advertising its products. This is an example of a(n) ________.

Question

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This scenario describes a trade promotion, which is a form of promotion aimed at retailers, wholesalers, or distributors. Happy Pet is offering to reimburse advertising costs to its resellers as an incentive to encourage them to promote and sell their products to end consumers.

Happy Pet Is a Large Pet Food Company That Has