Runner Sprintz, a particular brand of shoes, has its own Web site, myrunnersprintz.com that welcomes consumers to "the Runner Sprintz Century," invites readers to post their Runner Sprintz stories, and offers a wide variety of shoes for direct purchase. The site even allows customers to individually design their own shoes and share them among their circles on the Web site. Which of the following best describes myrunnersprintz.com?
A) Web directory
B) blog
C) corporate Web site
D) digital catalog
E) branded community Web site

Question

Quizplus · Accepted Answer

myrunnersprintz.com is a branded community website as it offers a platform for customers to engage with each other using Runner Sprintz as a common interest and share their stories or design their shoes together. The website is not just a digital catalog or a corporate website as it does not only display products but also provides customers with interactive features that foster a community. It is not a web directory as it is not a directory of websites, and it is not a blog since it offers more features than just a blog.

Runner Sprintz, a Particular Brand of Shoes, Has Its Own