Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario?
A) social media marketing
B) kiosk marketing
C) direct-response television marketing
D) mobile marketing
E) direct-mail marketing

Question

Quizplus · Accepted Answer

The scenario describes Kirk's Comic Store having its own mobile app that users can download for free, which lets users know about special events, discounts, and merchandise currently available in the store. This is an example of mobile marketing, which uses mobile devices such as smartphones and tablets to promote products or services to customers.

Kirk's Comic Store Has Its Own Mobile App That Users