Neal Murphy sells his company's unique products on television programs. He hosts a 30-minute show in which he demonstrates and explains the advantages of the product. At the end of the show, a toll-free number is displayed on the screen that can be used by viewers to place their orders for the product. Which of the following forms of advertising is evident here?

Question

Quizplus · Accepted Answer

This is an example of direct-response television advertising, as Murphy's show is designed to elicit immediate responses from viewers in the form of product orders placed via the toll-free number provided.

Neal Murphy Sells His Company's Unique Products on Television Programs