You receive a text message on your phone from Upscale Furnishings about an upcoming sale on custom furniture. Upscale Furnishings is developing a direct customer relationship with you through kiosk marketing.

Question

Quizplus · Accepted Answer

Kiosk marketing refers to the use of interactive kiosks to deliver marketing messages or offers to potential customers in physical locations such as malls or stores. In this scenario, the text message indicates that the communication is being delivered through a mobile device, which is not considered kiosk marketing. Therefore, Upscale Furnishings is not developing a direct customer relationship with the recipient through kiosk marketing.

You Receive a Text Message on Your Phone from Upscale