The goal of performing a competitor analysis is to ________.
A) learn more about the competitors' sales structures
B) find flaws in the competitors' manufacturing processes
C) copy the best features that the competitors offer
D) find areas of potential competitive advantage and disadvantage
E) develop products in markets that the competitors are not in

Question

Quizplus · Accepted Answer

The goal of performing a competitor analysis is to identify areas of potential competitive advantage and disadvantage. This includes understanding competitors' strengths and weaknesses, as well as opportunities and threats in the market. While learning about competitors' sales structures or copying their best features may be part of the analysis, the overall goal is to gain strategic insights that can inform decision making. Finding flaws in their manufacturing processes or developing products in markets they are not in may not necessarily be the primary objective of a competitor analysis.

The Goal of Performing a Competitor Analysis Is to ________