Competitive exchanges such as comparison advertisements can provide useful information to consumers and advantages from brands. However, they also might reflect negatively on the entire industry.

Question

Quizplus · Accepted Answer

Competitive exchanges may increase transparency and help customers make informed decisions. However, they can also lead to negative perceptions of the industry when the advertisements contain false or misleading information. Hence, it is possible for comparison ads to have both positive and negative impacts on the industry.

Competitive Exchanges Such as Comparison Advertisements Can Provide Useful Information