Although it might seem that the market leader has the most going for it, challengers often have what some strategists call a(n) ________. The challenger observes what has made the leader successful and improves upon it.
A) "marketing myopia"
B) "second mover advantage"
C) "absolute advantage"
D) "blue ocean strategy"
E) "red ocean strategy"

Question

Quizplus · Accepted Answer

The "second mover advantage" refers to the idea that a challenger can observe and learn from the strengths and weaknesses of the market leader and then improve upon them to gain an advantage. This is often a successful strategy because the challenger can avoid the mistakes made by the leader and capitalize on what the leader has done well.

Although It Might Seem That the Market Leader Has the Most