Gary Hirshberg started the Stonyfield Farm yogurt company. His marketing strategy: building a casual bond with customers using guerilla marketing. This is an example of formulated marketing.

Question

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This is an example of grassroots marketing, not formulated marketing. Formulated marketing involves carefully planned and executed marketing campaigns, whereas guerrilla or grassroots marketing involves unconventional and often low-budget tactics to engage with customers on a personal level.

Gary Hirshberg Started the Stonyfield Farm Yogurt Company