Which of the following statements about the sale of property and liability insurance through the direct response system is (are)true?
I.Selling expenses are higher because market segmentation tends to be less precise than with other marketing methods.
II.It is the most appropriate system for selling complex products.
A)I only
B)II only
C)both I and II
D)neither I nor II

Question

Quizplus · Accepted Answer

The direct response system typically involves lower selling expenses due to the absence of agents or brokers, and it is generally not considered the most appropriate system for selling complex products due to the lack of personalized advice and assistance.

Which of the Following Statements About the Sale of Property