Marketing to older consumers will be most successful if it:

Question

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Marketing to older consumers will be most successful if it offers products that meet genuinely perceived needs. It's important to understand that not all older people are alike and don't face the same problems. So, focusing on the problems of later life and treating all older people alike may not be the best approach. Using models a bit older than the customers they are aiming at can be helpful, but it's not the most important factor for success.

Marketing to Older Consumers Will Be Most Successful If It