Using IMC to coordinate all of an organization's messages helps to create a unified image and support relationship building with customers.

Question

Quizplus · Accepted Answer

Integrated Marketing Communications (IMC) involves coordinating all aspects of a company's marketing communications to create a consistent message and image for the brand. This helps to build strong relationships with customers by creating a unified and trustworthy image. Therefore, the statement is true.

Using IMC to Coordinate All of an Organization's Messages Helps