The 70/20/10 approach to determine advertising effectiveness ought to work well in today's world of marketing.

Question

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The 70/20/10 approach involves allocating 70% of the budget to proven and successful advertising methods, 20% to experimenting with new approaches, and 10% to high-risk, innovative ideas. This approach allows companies to balance tried-and-true methods with new, potentially effective strategies. In today's ever-changing world of marketing, this approach can be useful for companies looking to keep up with the latest trends and adapt to new technologies.

The 70/20/10 Approach to Determine Advertising Effectiveness Ought to Work