Which of the following aspects of outdoor advertising may make providing reliable audience research data so challenging?
A) the lack of understanding the importance of sophisticated research techniques
B) an audience that is at home
C) an audience that is on the move
D) the speed at which each board is viewed
E) the resonance the image has
Correct Answer:
Verified
Q31: Which is NOT a point made by
Q32: What might be a disadvantage in using
Q33: An outdoor advertising vehicle that is one-of-a-kind,
Q34: A standard poster pane measures:
A)10 x 14
Q35: According to your text, all of the
Q37: If you were an advertiser buying an
Q38: The audience for outdoor is called the:
A)daily
Q39: The challenge to create a picture with
Q40: The optimum number of words in a
Q41: Interior signs, which are fitted into racks
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