Outdoor advertising benefits from the growing audience fragmentation occurring in other media.

Question

Quizplus · Accepted Answer

As more people consume media across multiple devices and platforms, traditional media such as television and radio have seen their audiences fragment. This means it's becoming harder to reach a mass audience through these channels. Outdoor advertising, on the other hand, can still reach a large number of people in one place or at one time, making it an attractive option for advertisers looking to reach audiences that are becoming harder to find through other channels.

Outdoor Advertising Benefits from the Growing Audience Fragmentation Occurring in Other