__________ advantage exists when an entrepreneur is able to offer a product or service with unique customer value before competitors do so.
A)First to market
B)First-mover
C)Market-leader
D)Innovator

Question

Quizplus · Accepted Answer

First-mover advantage refers to the benefits a company gains by being the first to enter a new market or develop a new product or service, allowing it to establish brand recognition and customer loyalty before competitors.

__________ Advantage Exists When an Entrepreneur Is Able to Offer