Which of the following statements about customer value is true?
A) Customer value is shown in a corporation's balance sheet.
B) Creating value for customers is an important part of planning and implementing strategy.
C) Customer value is the only focus that helps managers to formulate strategies.
D) Customer value is lost with increase in costs of the product.

Question

Quizplus · Accepted Answer

Creating value for customers is a crucial aspect of strategic planning and implementation. While customer value may result in positive financial outcomes for a corporation and may be reflected on a balance sheet, it is not the only focus of strategic management. Additionally, customer value is not necessarily lost with an increase in the cost of a product - it depends on the perceived value of the product to the customer.

Which of the Following Statements About Customer Value Is True