Customer-sustaining costs is the costs of activities to support individual customers, regardless of the number of units or batches of product delivered to the customer.

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Customer-sustaining costs include activities such as customer service, technical support, and sales support, which are provided to individual customers regardless of the quantity of products purchased. This is in contrast to batch-level and product-level costs, which vary with the number of units or batches produced.

Customer-Sustaining Costs Is the Costs of Activities to Support Individual