To give more weight to the product that most likely drives the sales of the bundled product, the revenue allocation should be weighted using ________.
A) selling prices
B) unit costs
C) physical units
D) stand-alone product revenues

Question

Quizplus · Accepted Answer

Revenue allocation should be based on stand-alone product revenues to give more weight to the product that drives the sales of the bundled product. This ensures that the product that generates the most revenue receives the appropriate recognition in the revenue allocation. Selling prices, unit costs, and physical units may not accurately reflect the true value of each product in the bundle.

To Give More Weight to the Product That Most Likely