________ consumers tend to be more responsive to advertising appeals that are based on social or group affiliations,rather than the informational content of an ad.
A) Inner-directed
B) Other-directed
C) Novelty-seeking
D) Sensation-seeking
E) Dogmatic

Question

Quizplus · Accepted Answer

Other-directed consumers are more focused on group affiliations and social cues than on informational content, which makes them more likely to respond to advertising appeals that emphasize these factors. Inner-directed consumers, in contrast, are more independent and self-reliant, and are less likely to be swayed by social appeals. The other answer choices are not directly related to this particular aspect of consumer behavior.

________ Consumers Tend to Be More Responsive to Advertising Appeals