TEQUILA MINI CASE: Viva Beverages Has Recently Launched Its Own

TEQUILA MINI CASE: Viva Beverages has recently launched its own brand of tequila under the slogan "I never have, but I'd like to." Viva's television advertisements are set in a trendy night club with a well-dressed man standing at the bar.A scantily clad woman with a Russian accent is serving drinks. She approaches him and the following interaction ensues:
WOMAN: What can I do for you?
MAN: I don't know, something different.
WOMAN: Well, have you ever tried ...(WOMAN looks both ways, then leans across the bar and whispers into MAN's ear)
MAN: I never have, but I'd like to ...
(WOMAN serves MAN a Viva Tequila)
-In the TEQUILA MINI CASE,setting the advertisement in a trendy bar full of people enjoying themselves together is designed to appeal to which of the following social character personality traits?

A) other-directedness
B) dogmatism
C) ethnocentricity
D) inner-directedness
E) innovativeness