CAR MINI CASE: Carl is looking to buy a new car because he needs more space for driving his kids to and from their after-school activities and for transporting all their gear.His wife has suggested that the family buy a station wagon, but Carl has a negative attitude toward station wagons because he feels that they are "Mom-mobiles" that consign their drivers to a life of car pools and PTA meetings.He then sees an ad for Subaru with a beautiful outdoor setting and attractive young people using a Subaru station wagon.The voice-over discusses the physical attributes of the car and the demographics of its owners.After seeing a Subaru ad portraying its station wagon as a trendy automotive option for exciting young people looking for more cargo room than a sedan and better fuel-efficiency than an SUV, Carl finds himself to be much more enthusiastic about his wife's station wagon suggestion.He purchases a Subaru, but later begins thinking that he probably should have purchased a Volvo for its reputation of greater safety.
-In the CAR MINI CASE,Carl's initial attitude toward station wagons is best described by which of the following multiattribute attitude models?
A) attitude-toward-behavior model
B) trying-to-consume model
C) theory-of-reasoned-action model
D) attitude-toward-object model
E) attitude-toward-ad model
Correct Answer:
Verified
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Q43: The _ acknowledges the possibility that the
Q43: According to _, discomfort occurs when a
Q44: Which of the following is true of
Q49: When consumers are willing to exert the
Q52: When consumers give themselves credit for the
Q55: When a consumer's motivation or assessment skills
Q58: The Elaboration Likelihood Model proposes that consumers'
Q59: _ attempts to explain how people assign
Q66: One of the criteria used by consumers
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