In advertising,when Advil compares its benefits to Motrin IB as a pain killer,this is an example of ________.
A) positive message framing
B) comparative advertising
C) the central route to persuasion
D) advertising resonance
E) two-sided messaging

Question

Quizplus · Accepted Answer

Comparing the benefits of Advil to Motrin IB is an example of comparative advertising, where one brand directly compares its features or benefits to those of a competitor.

In Advertising,when Advil Compares Its Benefits to Motrin IB as a Pain