TISSUE MINI CASE: Paper Queen is a paper goods company that has recently come out with its own line of Kleenex-like face tissues. In order to promote its new product, Paper Queen has sponsored a Friday Night Tear-Jerker movie series for the month of April on local network television stations. During March, leading up to the movie series, Paper Queen advertised the upcoming event during the same time slot on a number of competing television stations in an effort to expose even channel surfers to its advertising. After the promotions started, Paper Queen measured the success of its advertising campaign based on the number of boxes of tissues it sold.
-In the TISSUE MINI CASE, Paper Queen's advertising campaign delivery is best described as ________ communication.
A) formal, interpersonal
B) informal, interpersonal
C) interactive, interpersonal
D) formal, impersonal
E) informal, impersonal

Question

Quizplus · Accepted Answer

Paper Queen's advertising campaign, which involved sponsoring a movie series and advertising across various television stations, is an example of formal, impersonal communication. This is because the communication is structured and planned (formal) and is directed at a broad audience rather than at specific individuals (impersonal).

TISSUE MINI CASE: Paper Queen Is a Paper Goods Company