Consumers selectively perceive advertising messages.They carefully read ads for products that they know little about and tend to ignore advertisements that have more relevance to them.

Question

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Consumers are more likely to pay attention to advertisements for products that are relevant to them or that they are interested in, rather than ignoring them. They may ignore ads for products they know little about if they perceive them as irrelevant.

Consumers Selectively Perceive Advertising Messages