Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors,the ________ requires marketers to do that in a way that preserves and enhances the well-being of consumers and society as a whole.

Question

Quizplus · Accepted Answer

The first blank refers to the marketing concept, which is about satisfying the needs and wants of target customers more effectively than competitors. The second blank refers to the societal marketing concept, which adds a broader focus on the long-term well-being of both consumers and society as a whole, beyond just meeting their immediate needs.

Whereas the ________ Focuses on Fulfilling the Needs of Target