To advertise its new body spray,Fresh Personal Care Products has created a two-minute video that looks like a news broadcast and talks about a town in North Dakota that found itself with significantly more men than women.In order to attract more women to the town,the men had crop sprayers cover the town in Fresh Body Spray.The "news report" goes on to show hundreds of gorgeous women arriving in the town on tour buses,attracted by the scent of Fresh Body Spray.This video clip was emailed to the Fresh Personal Care email list and subsequently forwarded to friends.Ultimately,the video clip was seen by over 50,000 people.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of viral marketing, as the video was shared through emails and social media and ultimately reached a wide audience through word of mouth.

To Advertise Its New Body Spray,Fresh Personal Care Products Has