CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has taken out a 30-minute spot on a local television channel and is planning on airing a mini-program on the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Clean Brite has also arranged for Oopsy All Gone to appear in a popular sit-com, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE,the 30-minute Oopsy All Gone spot delivers the same message to all viewers.This is an example of the ________ model of marketing.

Question

Quizplus · Accepted Answer

The 30-minute spot on a local television channel suggests that Clean Brite is using the broadcasting model of marketing, which involves reaching a wide audience through mass media channels like television, radio, and newspapers. The message is not specifically targeted to a niche group of viewers, which would be the case with narrowcasting or simulcasting. Therefore, option D - broadcasting - is the best choice.

CLEANER MINI CASE: Oopsy All Gone Is a New Super