When considering how well a company is doing keeping customers happy and understanding their needs and wants, financial and nonfinancial measures can be used.

Question

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Both financial and nonfinancial measures can be useful in assessing customer happiness and understanding their needs and wants. Financial measures such as revenue growth and customer retention rate can indicate customer satisfaction, while nonfinancial measures such as customer surveys and feedback can provide insight into customer preferences and areas for improvement.

When Considering How Well a Company Is Doing Keeping Customers