If a computer manufacturer used its common stock price as a Balanced Scorecard control measure, it would be utilizing which of the following?
A) an external measure
B) customer related measure
C) internal business process measure
D) learning and growth measure

Question

Quizplus · Accepted Answer

The common stock price is an external financial measure that does not directly relate to any of the four perspectives (customer, internal business process, learning and growth, financial) of the Balanced Scorecard framework. Therefore, it is used as an external measure to assess the overall performance of the company.

If a Computer Manufacturer Used Its Common Stock Price as a Balanced