In most campaigns, image trumps ideology.

Name: In most campaigns, image trumps ideology.
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Question

Quizplus · Accepted Answer

While ideology is important in a campaign, often the image and persona of the candidate can have a greater impact on voters. Candidates who are perceived as likable, trustworthy, and relatable can often win over voters even if their ideology differs from the majority of voters. Therefore, image can play a significant role in the success of a campaign.

In Most Campaigns, Image Trumps Ideology