Your company plans to increase the monthly fees it charges to its clients, starting in September. You are drafting a letter to mail to your clients, to inform them of this increase and hopefully persuade them to keep their businesses with you.
-In analyzing your audience you determine that ________.
A) the clients need to be made aware of the fees they currently pay
B) the clients need to know how your company will use the revenue from the fee increase
C) the clients don't need this information until September since that is when the increase will go into effect
D) the clients need to be told what the new fee structure is
E) the clients cannot be expected to understand your message

Question

Quizplus · Accepted Answer

D) The clients need to know what the new fees are to determine if they are willing to pay more for your services. They already know the fees they pay now. It is not their concern how your company will use the money generated by the increase. The clients need to know about the increase before September so that they can make other arrangements if they so desire. You must always strive to create a message that your audience will understand.

Your Company Plans to Increase the Monthly Fees It Charges