You work for Say Cheese!, an online digital photo developing service that also sells specialty photo products. You receive an email from a customer who entered a coupon code when placing her recent order but didn't receive the 15% discount it promised. In researching the claim you see that the coupon was for orders with merchandise totals of $50 or more. The customer's merchandise total was only $47, but since she is a customer who has ordered from Say Cheese! before, you decide to grant her claim to receive the 15% discount on her order.
-You have been encouraged by your supervisor to use the resale strategy when answering claims. Which of the following is an example of this strategy?
A)Requesting that the customer write a letter describing this positive customer service experience with Say Cheese!
B)Suggesting that the customer tell three friends that they should shop at Say Cheese!
C)Telling the customer about the new canvas photo prints now available at Say Cheese!
D)Apologizing to the customer for any inconvenience resulting from this experience at Say Cheese!
E)Asking the customer if there is anything else they need help with at Say Cheese!

Question

You work for Say Cheese!, an online digital photo developing service that also sells specialty photo products. You receive an email from a customer who entered a coupon code when placing her recent order but didn't receive the 15% discount it promised. In researching the claim you see that the coupon was for orders with merchandise totals of $50 or more. The customer's merchandise total was only $47, but since she is a customer who has ordered from Say Cheese! before, you decide to grant her claim to receive the 15% discount on her order. 
-You have been encouraged by your supervisor to use the resale strategy when answering claims. Which of the following is an example of this strategy?
A)Requesting that the customer write a letter describing this positive customer service experience with Say Cheese!
B)Suggesting that the customer tell three friends that they should shop at Say Cheese!
C)Telling the customer about the new canvas photo prints now available at Say Cheese!
D)Apologizing to the customer for any inconvenience resulting from this experience at Say Cheese!
E)Asking the customer if there is anything else they need help with at Say Cheese!

Quizplus · Accepted Answer

C) Pointing the audience to additional products and services they may value is known as resale. Not only does it make customers feel cared for, but it also gives them an incentive to return and make future purchases. Telling them about a new photo product is an example of resale.

You Work for Say Cheese!, an Online Digital Photo Developing