Haya Noticed That Male College Students Needed to Dress Up

Haya noticed that male college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports-themed ties as well as solid-coloured ties in her school colours. She can put an announcement on the school's monitors that would display in the dining halls and student union lounge. Haya begins collecting data about her customers by having them sign up for promotional e-mails at her store. She collects their names and e-mail address on her form. How might she use the customer data?

A) For target marketing campaigns
B) To cross-sell
C) To gain insights into her products
D) To perform customer profitability analysis
E) For marketing