Measurements or "scorecards" marketers use to identify the effectiveness of different strategies or tactics is called _____________

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Metrics are the measurements used by marketers to evaluate the effectiveness of their strategies or tactics. Market segment refers to the group of consumers with similar needs or characteristics that a company targets with specific marketing efforts. Return on marketing investment is a financial measure that evaluates the profitability of marketing activities. The marketing mix refers to the combination of product, price, promotion, and place a company uses to achieve its marketing objectives. The mass market refers to a broad group of consumers with diverse needs and characteristics.

Measurements or "Scorecards" Marketers Use to Identify the Effectiveness of Different