The revenue or profit margin generated by investment in a specific marketing campaign or program, divided by the cost of that program at a given risk level is called

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Return on Marketing Investment (ROMI) is a measure of the revenue or profit generated by a specific marketing campaign divided by the cost of that campaign. It helps marketers determine the effectiveness of their marketing activities and make informed decisions about future investments. A higher ROMI indicates a better return on investment and a more successful marketing campaign.

The Revenue or Profit Margin Generated by Investment in a Specific