When the company entered Russia in 1990, there were no private businesses to supply the raw ingredientsfor its burgers.McDonald's had to build its own facility, the McComplex, outside Moscow.This type of international market entry is called _________

Question

Quizplus · Accepted Answer

Direct investment involves a company establishing a wholly-owned subsidiary or acquiring an existing company in a foreign market. In this case, McDonald's built its own facility outside Moscow to supply raw ingredients for its burgers, which is an example of direct investment.

When the Company Entered Russia in 1990, There Were No