A trucking company is considering purchasing new trucks that are powered by ethanol instead of diesel fuel.In terms of the buying centre, the truck drivers who must make sure that the trucks' fuel tanks do not run out of fuel are the ________.

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The users, in this case, are the truck drivers who are responsible for ensuring that the fuel tanks do not run out of fuel. They will be the ones actually using the trucks and the fuel, so their input and satisfaction are critical to the decision-making process. The initiators are the ones who first suggest the idea, the liaisons are the people who communicate with suppliers and vendors, the agents are outside parties who perform services on behalf of the company, and the gatekeepers are people who control information and access to decision-makers.

A Trucking Company Is Considering Purchasing New Trucks That Are