Sales are down for Air Toronto Enterprise and the CEO is reflecting on times when her company was profitable and had a sustainable competitive advantage.What aspects is the CEO looking at to help her move the company back to being profitable?
A)mission critical systems
B)critical success factors
C)performance objectives
D)financial reports

Question

Quizplus · Accepted Answer

The CEO is likely looking at the critical success factors that made the company profitable in the past, in order to identify areas for improvement and regain their competitive advantage. Mission critical systems and performance objectives may also be considered, but financial reports alone are unlikely to provide the necessary insight into strategic areas for improvement.

Sales Are Down for Air Toronto Enterprise and the CEO