Delia's is a clothing retailer that targets teenage girls.It runs coordinated promotions for its catalogs,website,and retail outlets.It uses the same models in its catalog and in its print ads as well as on its website.Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues.From this information,you can infer that Delia's is using ________.

Question

Quizplus · Accepted Answer

Delia's is using integrated marketing communication, which involves coordinating all aspects of marketing communication to provide a consistent and unified message to target customers. Delia's is ensuring that their promotions, advertising, and public relations activities work together harmoniously to deliver the same message to their teenage girl target audience.

Delia's Is a Clothing Retailer That Targets Teenage Girls