Tara Keegan owns Live Well,a small chain of health stores offering a variety of natural health products and related services.In order to implement integrated marketing communications,Tara has asked her marketing communications director to ensure that each contact point deliver a ________ message to consumers about the company.
A) creative
B) consistent
C) interactive
D) personalized
E) direct

Question

Quizplus · Accepted Answer

Consistent messaging is important for integrated marketing communications (IMC) as it helps to create a unified message across all contact points, which reinforces the brand and its values. This consistency helps in creating a strong brand identity in the minds of the consumers.

Tara Keegan Owns Live Well,a Small Chain of Health Stores